Jordi Masdeu Studio – Creative Business.

Client: The Fish And Chips Shop
Type of work: Art direction and graphics
Illustrations: Isaac López
Photos: Enric Badrinas
Realization: 2020
The idea for this restaurant was born after a night out in Barcelona when a group of hungry friends headed home, and felt a craving for some fish and chips. Unfortunately, they couldn’t find a single place in the city that would serve this dish. Using this as an insight, they decided to open their own Fish And Chips Shop. Nowadays, they own five restaurants in Barcelona and probably prepare the best fish and chips in town. The branding focuses on transmitting a friendly and cheecky feeling that will make it easy, funny and inviting for people to come in. The colours match the typical English establishments where this dish was born.​​​​​​​