Jordi Masdeu Studio – Creative Business.

Client: Tennislab Barcelona
Type of work: Art direction and graphics
Logotype designed: Isa Lloret
Realization: 2021​​​​​​​​​
Rebrand for Tennislab. In this project we created a new brand identity, for a unique tennis shop in Barcelona. This shop is less a retailer, and more a laboratory for researching the customer, and finding their perfect racket. For this reason we knew we first needed to create a unique colour scheme, corresponding to the most famous courts in the world  (Roland Garros, Wimbledon, US Open and Australia Open). With this in mind, we then sought to combine these colours with the movement of the players, and then making a specific claim for each player that would then create a unique statement. This concept was inspired by the shop’s slogan being “play like….” When all these concepts are combined, this branding generates multifarious combinations.