Jordi Masdeu Studio – Creative Business.

Client: Damm
Type of work: Art direction and graphics
Campaign: Inedit Damm Canada
Realization: 2021​​​​​​​​​
The inedit canada campaign, was produced for the promotion of the special beer “Inedit” brewed by damm group, and sold throughout Canada. We stayed true to the elegance of the Inedit, a premium beer developed with world famous chef Ferran Adria. The claim is “Rendez-le Inoubliable” which translates to “make it unforgettable”. We created a sophisticated & classic language, focussing on the photographic code of the brand, the graphic composition, and only introducing colour for the most recognisable element of the brand: the star.​​​​​​​